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Creating Online Content

Creating Content Header

So, you want to publish content online

The first thing you need to do is prepare your content. The content should not be limited to text only. You can include images, videos, links and so on to bring your information to life and make it easy to understand.

View the Writing for the Web guide for tips. 

There are a few different platforms for you to host your content on:

  • Web page
  • Libguide
  • Blog post

By the way, this guide is also useful for organising content which you have already published online. Some of your LibGuides content might be more useful as a web page, and web page content might make more sense in a LibGuide.

How to decide where your content belongs

There are slight differences between each platform. Use the chart below to determine where your information belongs.

Web Page
Blog Post
The content is relevant now and will be for some time. The content is relevant now and will be for some time. The content is relevant now and may be interesting to look back on, but may not be relevant in the future.
Students, Lecturers, Researchers, Public Students, Researchers Students, Lecturers, Researchers, Public
Communicate general information (e.g. what we do, hours), or
Provide users with a way to take action (e.g. ILL Request, Suggest a Book) 
Communicate specific information in the form of how-tos, guides or tutorials (e.g. Using Endnote) Communicate updates or news items (e.g. new online journals available)

But what if my content belongs in more than one category?

You can (and should) use all the tools at your disposal. If you have general information that needs to be communicated but also need to show step-by-step instructions to your audience, consider creating a web page with links to LibGuides. 

Keeping pages simple and ensuring they contain only the information that users need makes for a better web experience. 

For example...

The Digital Scholarship landing page is a Web Page. It contains general information about Digital Scholarship which is relevant to a broad audience. The page also has a Blog under "Latest News." The presence of a blog means that there are not too many sub pages, but updates are still prominent. 

Digital Scholarship Screen Grab

Using Endnote is a LibGuide. It contains specific highly detailed step-by-step instructions which are useful to students and researchers. LibGuides is specifically designed for communication of complex information like this. 

Using Endnote Screen Grab

An entry on the Library Blog titled "JSTOR: Free access to Public Health journals until 30 June" is a perfect example of a blog post. The information is new and useful to a wide audience. However, after a certain point it will no longer be relevant. Therefore, it would not make sense to create a whole web page for the single item. 

HardiBlog Screen Grab 

Keep Your Content Alive

If you've put time and effort into creating some interesting content, for example a training session or report, don't limit the audience. Consider keeping that content alive by writing up a blog post featuring a variation on the information you shared in the report. Or maybe you could create a LibGuide featuring some of the content from the training session.