Social Media can be used in a number of ways when doing research. You can use it to:
Engage with people researching a similar topic
Discuss your topic with others in your field to get some insight / different perspectives.
Increase Awareness of your research field by sharing facts and findings
Get survey responses. Reach the target market for your research survey by choosing the right social media, where these people 'hang out'
This guide aims to help you decide the right social media platforms to use and the best way to use them to enhance your research.
What is Social Media?
social median. websites and applications which enable users to create and share content or to participate in social networking.- Oxford English Dictionary